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Re:Coded

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Re:Coded

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Re:Coded

Enabled Re:Coded's mission in the Middle East through diverse creative initiatives, fostering tech education with an inclusive approach and impactful strategies. Rebranded Re:Coded's visual landscape, led campaigns, designed an award-winning campaign, and enhanced brand presence on social media.

Role:

Multimedia Designer

Industry:

Tech

Duration:

2 years

Challenges

Deliverables include:
  • UI Design

  • Branding

  • AR Filter

  • Motion/Videography

  • Social Media Materials

  • Campaign Direction

  • AI Prompt Writing + Visuals


Brand Identity and Visual Language
  • Developing a cohesive visual identity: Creating a distinctive brand image that resonated with a diverse target audience and aligned with Re:Coded's mission of tech education and inclusivity.

  • Adapting visual language: Translating the core brand identity into various mediums (digital, print, social media) while maintaining consistency and impact.

Strategic Communication
  • Crafting compelling narratives: Developing engaging content that effectively communicated Re:Coded's value proposition and inspired target audiences to participate in tech education.

  • Building brand awareness: Increasing Re:Coded's visibility and reach through strategic social media campaigns and community engagement initiatives.

Resource Optimization
  • Maximizing impact with limited resources: Developing creative and cost-effective solutions for design, production, and campaign execution.

  • Balancing multiple projects: Effectively managing competing priorities and deadlines within a fast-paced environment.

Technological Innovation
  • Exploring emerging technologies: Integrating innovative design elements (AR filters, AI) to enhance user experience and storytelling.

  • Overcoming technical limitations: Finding creative solutions to challenges posed by new technologies and platforms.

My Approach

  1. Understanding the Client and Audience
    • Deep Dive into Re:Coded: Immersed myself in Re:Coded's mission, values, and target audience to gain a comprehensive understanding of their brand identity.

    • Audience Analysis: Studied Re:Coded's target demographic to identify their needs, preferences, and communication styles.


  2. Creative Concept Development
    • Brand Identity Refinement: Developed a visual language that captured Re:Coded's essence of inclusivity, innovation, and tech education.

    • Campaign Strategy: Crafted integrated marketing campaigns that aligned with Re:Coded's goals and resonated with the target audience.

    • Content Creation: Produced engaging and informative content across various platforms to foster community engagement and drive brand awareness.


  3. Design and Execution
    • Visual Storytelling: Utilized design as a powerful tool to communicate Re:Coded's message and inspire action.

    • Platform Optimization: Created visually compelling and user-friendly experiences across different digital channels.

    • Collaboration: Worked closely with cross-functional teams to ensure alignment and deliver impactful results.


  4. Measurement and Iteration
    • Performance Analysis: Continuously monitored campaign performance to measure ROI and identify areas for improvement.

    • Data-Driven Optimization: Utilized analytics to refine strategies and enhance campaign effectiveness.

    • Innovation: Stayed up-to-date with industry trends and explored new creative possibilities to maintain a competitive edge.

Results

Re:Coded experienced significant growth and impact through the implementation of diverse creative initiatives. Key achievements include:

  • Enhanced Brand Identity: Successfully rebranded Re:Coded with a strong visual identity that resonated with the target audience and aligned with the organization's mission.

  • Increased Brand Awareness: Successfully elevated Re:Coded's brand visibility and reach through impactful social media campaigns and community engagement.

  • Stronger Digital Presence: Developed a robust online presence that effectively communicated Re:Coded's value proposition and inspired audience participation.

  • Audience Engagement: Created engaging content and experiences that fostered a strong connection with the Re:Coded community.

  • Measurable Impact: Contributed to increased enrollment, volunteer participation, and overall positive perception of Re:Coded as a leading tech education provider.

Future Plans

Building upon my experience at Re:Coded, I am eager to contribute my design expertise to organizations that prioritize social impact and innovation. I aim to specialize in creating visually compelling and user-centric experiences that drive positive change.

My future plans include:
  • Expanding design skillset: Continuously developing my proficiency in emerging technologies such as augmented reality, virtual reality, and AI-driven design tools.

  • Social impact focus: Seeking opportunities to work on projects that address social and environmental challenges through design solutions.

Conclusion

My title at Re:Coded was a transformative experience that allowed me to contribute significantly to the organization's mission through design and strategic initiatives. By combining creativity, problem-solving, and a deep understanding of the target audience, I successfully developed and executed projects that enhanced Re:Coded's brand identity, expanded its reach, and fostered community engagement.

I am confident that the skills and experience gained at Re:Coded will serve as a strong foundation for my future endeavors. I am excited to apply my design expertise to new challenges and contribute to projects that create positive impact.

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